Yanjin Shop Food Co., Ltd.

NEWS CENTER NEWS CENTER

Central Media Headline! MOWON Goes Global: Chinese Flavors Captivate the World

MOWON’s “Authentic Sesame Paste Konjac Snack” Garners Another Endorsement from Central Media. On May 28, 2025, Xinhua News Agency's Economic Information Daily featured a front-page story titled "Konjac Snacks: 'Chinese Flavor' on the Palate Gains Popularity Overseas.&...

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Sesame Paste Storm: Who Defines the Future of Konjac Snacks?

In the Sichuan-Chongqing hotpot culture, an unwritten "golden rule" prevails: dipping tripe "seven ups and eight downs" for exactly 15 seconds achieves the optimal texture. Yet Yanjin Puzi has transformed this 15-second ritual into an instant experience with its sesame paste-flav...

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Yanjin Puzi Ranks on the 2024 Hurun Brand List

On April 16th, the Hurun Research Institute released the 2024 Hurun Brand List, sorting out the 300 most valuable Chinese brands. This marks the 19th consecutive year the institute has published this list. Yanjin Puzi made the list at No. 248 with a brand value of 3 billion yuan.01 PART. ONE...

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IP + Ideal Snacks: Will Yanjin Puzi's "Konjac Full Score" Emerge as the Next Category-Defining Brand

The Current Landscape: "Healthy Snacks", "Emotional Value", and "Self-Indulgence Consumption" have become the mainstream of consumption trends. Consumer loyalty to brands is closely linked to product quality and cultural elements, driving the rise of numerous IP-related...

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Global Food & Beverage Extravaganza Commences! Yanjin Puzi Stuns SIAL with Dual Pavilions

May 19, 2025 – The highly anticipated SIAL International Food Exhibition (Shanghai) grandly opened at the Shanghai New International Expo Centre. This premier global food event, spanning 200,000 sqm and showcasing 350,000 exhibits, gathered over 5,000 exhibitors from 75 countries and regions, attrac...

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To Boost Consumption, Who Defines Chinese Snacks with "High Quality-Value Ratio"?

In 2024, China's casual food industry underwent dynamic changes and fierce competition. The transformation of supply-side channels triggered low-price competition, while consumers on the demand side put forward higher demands for snack quality. The coexistence of affordable prices and high quali...

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PRODUCT CENTER

LIFE IS A MEAL, ART IS A SNACK

INDEPENDENT INNOVATION

Baking

Brand Name: Kidney Beans 58 Fresh

Type of Pastry: Western PastryIngredients: eggs, wheat flour, white sugar, etc.High-quality wheat flour, sunny taste;

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Spicy strip

Brand Name: Xiaoxin Prince

Taste: coarse grain spicy stripIngredients: gluten, etc.The same table is the one who eats spicy food together on campus.

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12.5° Mango

Brand Name: 12.5 ° Mango

Food taste: dried mango 100gExcellent place: Vietnam fresh, ecological plantingSource taste: natural fruit acid, sweet and sourGood chewy: thick flesh, full of soft bullets

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Fish tofu

Brand Name: 31 ° fresh fish

Type of bean products: dried tofuIngredients: frozen surimi, drinking water, soy protein, vegetable oi.

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Dry series

Brand Name: Dry Miscellaneous Series

Series: Hand-near meatMeaty and fleshy, Xiang styleBean vegetarian, lean meat tasteSoybean, meaty taste, chewy like braised pork

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YANJIN SHOP IS COMMITTED TO BECOMING A LEADING FOOD MANUFACTURER IN CHINA

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