As is well known, German products enjoy a sterling reputation worldwide, and the German market imposes high thresholds and stringent requirements on imported goods. Recently, a host of signature Chinese-flavor products from Yanjinpuzi, including O-KING quail eggs, Mowon sesame paste konjac snacks, potato chips and other serialized items, have officially entered go asia, a leading Asian food retail chain in Germany. This marks Yanjinpuzi’s in-depth integration into Europe’s industrial and commercial system, delivering authentic oriental delicacies to overseas students, Chinese expatriates and oriental food enthusiasts across Europe.
Notably, O-KING quail eggs have made their debut in Europe this time. Passing through rigorous multi-level inspections and audits from factory production to shelf placement, the product has become one of the few Chinese quail egg brands that have successfully passed the full-chain food compliance review of the European Union.
The Compliance Test for Quail Eggs: Why EU Certification Is Extremely Stringent
In the European market, plant-based products such as konjac snacks and potato chips are mainly assessed on basic compliance and flavor stability. In contrast, quail eggs, as animal-origin food products, are subject to the EU’s most rigorous traceability-based supervision to obtain official EU sanitary certificates. For every single quail egg, EU regulators focus on far more than taste. They require full transparency over the whole lifecycle: Where the quail was bred, what feed it consumed, and what veterinary medicines were used for disease treatment. All feed ingredients, epidemic prevention and control measures, drug residue monitoring data and heavy metal indicators must be supported by transparent, authentic and digitized traceable records.
Against such ultra-high entry thresholds, the recognition from Germany’s go asia carries extraordinary industry weight. As a core lifestyle hub for European Asian communities, international students and oriental food lovers, go asia has built a solid market reputation with strict product selection standards, serving as a premium gateway for Chinese brands to enter the European market. Its entry review not only verifies product compliance with local regulations, but also evaluates enterprises’ comprehensive strength in adapting to international standards. Yanjinpuzi’s successful market entry fully demonstrates its integrated industrial capabilities in research, supply, production and sales, as well as its core competitiveness in high-standard global markets.
From Jiangxi Breeding Bases to German Supermarket Shelves
Yanjinpuzi has built China’s largest and most digitally intelligent modern breeding base for antibiotic-free quail eggs, with a breeding stock of 6 million quails. The entire management of feed composition, breeding environment and health monitoring follows edible-grade safety standards to guarantee fundamental product safety at the source. The whole production process is precisely timed by the minute: the transportation of fresh eggs from breeding bases to production workshops is completed within 40 minutes to minimize the loss of fresh ingredients. The entire cycle from collecting fresh quail eggs with natural body temperature to producing finished healthy quail egg snacks takes no more than 12 hours. This strict time control not only ensures the tender and fresh taste of products, but also fundamentally inhibits microbial growth at the source. Supported by five intelligent manufacturing bases, a national-level outstanding smart factory and more than 50 intelligent production lines, the company realizes full-process automation and standardized production. Every batch of products is inspected by the enterprise’s testing center with dual CMA and CNAS certifications, adopting internal control standards stricter than national industrial benchmarks.
This rigorous whole-chain standard system from source production to factory delivery not only enables the products to meet EU market entry requirements, but also delivers stable freshness and reliable safety to consumers in Europe.
Phased Achievements of Overseas Development Strategy
To date, Yanjinpuzi has completed market access procedures in core European countries including Germany, France, Italy and the Netherlands, realizing multi-point layout and coordinated development across the region. The successful entry into the German market represents a comprehensive practice of full-link capabilities covering production, quality control, logistics and customs clearance. Through in-depth operation in Germany, a benchmark market for global compliance standards, Yanjinpuzi has established a mature cross-border supply chain operation model and accumulated first-hand data on German channel preferences, compliance rules and consumer behaviors. The maturity of the entire industrial chain effectively reduces potential risks for future product and capacity expansion, and lays a solid foundation for the company’s in-depth layout and localized operation in Europe.
In 2025, Yanjinpuzi’s overseas business achieved sales revenue of RMB 171 million, a year-on-year increase of 172.47%. Its self-owned brand Mowon has entered mainstream retail terminals worldwide, including 7-Eleven in Thailand, 99Ranch Market in the United States and Sheng Siong in Singapore, covering nearly 30 countries and regions, marking phased progress in its overseas expansion strategy. Going forward, Yanjinpuzi will further deepen its global market layout, steadily advance its 2028 strategic goal of covering over 50 countries, and continuously enhance the global influence of authentic Chinese flavors.