May 19, 2025 – The highly anticipated SIAL International Food Exhibition (Shanghai) grandly opened at the Shanghai New International Expo Centre. This premier global food event, spanning 200,000 sqm and showcasing 350,000 exhibits, gathered over 5,000 exhibitors from 75 countries and regions, attracting 180,000 industry professionals from 110 countries and regions. It comprehensively presented trending products and cutting-edge innovations across the F&B sector, forging efficient bridges for global trade collaboration.
As China’s snack leader with the most comprehensive self-manufactured product portfolio, Yanjin Puzimade a spectacular debut with dual themed pavilions: Savory (W2B050) and Sweet (W2B050), delivering an immersive feast for the senses.
PART ONE: Spicy Blitz: MOWON Takes Center Stage at SIAL
The Savory Pavilion, vibrant in red and yellow hues, centered on the full MOWON product line. Integrating MOWON’s signature visuals with sesame paste products, a massive 3D naked-eye screendelivered stunning visual impact. This immersive environment captivated a continuous stream of clients and industry peers for discussions and collaboration.
As Yanjin Puzi’s star product line, the MOWON series set the industry’s fastest record by exceeding RMB 100 million in monthly sales within just 16 months of launch this March, irresistibly leading the sesame paste flavor trend!
Product Highlights:The debut of the Samyang Collab Spicy Chicken Konjac – a new release co-created with Samyang Foods, the "originator of Buldak noodles." It masterfully blends the signature Korean "Swicy"(sweet-spicy) heat with konjac’s crisp texture, targeting young global spice enthusiasts!
Interactive Experience: Sampling stations throughout the pavilion featured freshly prepared Cod Fish Tofu, and a fiery combo of Spicy Chicken Konjac with Buldak noodles, drawing crowds of distributors and consumers. Foreign visitors praised the MOWON Sesame Paste Konjac Snack as "delicious!"
PART TWO: Sweet Wonderland: A Sugar-Coated Sensory Delight
Transitioning to the Sweet Pavilion, high-energy cosplayers transformed into NPCs, leading visitors through a whimsical fairy-tale world, making it a prime photo spot. The blue-and-pink booth design created effortlessly stylish, dopamine-boosting backdrops.
Innovation Spotlight:New launches took center stage: the Geniusset Collab Ultra-Soft Milk Toast (truly soft, truly moist, crustless), and the Taro Pork Floss Sandwich featuring real taro paste.
The industry-first Fruity Konjac Jelly & Sorbet (Guo Bin Sha) offered a novel dual experience: a chewy jelly at room temperature transforming into a smooth sorbet when frozen.
The Probiotic-Filled Bursting Pudding, with its explosive texture, delighted taste buds and earned recognition as a finalist in the SIAL Innovation Awards.
Health Integration:Infusing traditional jelly with konjac powder added rich dietary fiber, promoting digestion, enhancing satiety, and aligning with the market trend of perfectly balancing health and indulgence. Yanjin Puziemerges as a trendsetter in healthy snacking, exploring the infinite possibilities of sweet treats. With summer approaching, the low-fat, refreshing Fruity Konjac Jelly & Sorbet garnered significant attention and acclaim from peers and clients.
At SIAL, Yanjin Puzi showcased its multi-category branding strategy and unwavering commitment to dedicated self-manufacturing and product excellence. It proudly presented the health-conscious and flavorful future of China's snack industry to the nation and the world. Moving forward, Yanjin Puziwill stay true to its mission, collaborating with new and existing partners to achieve shared success!