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Central Media Headline! MOWON Goes Global: Chinese Flavors Captivate the World

2025 - 05 - 08

MOWON’s “Authentic Sesame Paste Konjac Snack” Garners Another Endorsement from Central Media. On May 28, 2025, Xinhua News Agency's Economic Information Daily featured a front-page story titled "Konjac Snacks: 'Chinese Flavor' on the Palate Gains Popularity Overseas."Konjac-based snacks are currently experiencing explosive growth, unlocking a multi-billion RMB market potential. MOWON has solidified its position as the undisputed leading brand in the sesame paste konjac snack category.Why did MOWON become a billion-RMB product within a year of its launch? How did the authentic sesame paste konjac snack achieve the industry's fastest record of exceeding 100 million RMB in sales within just 16 months (all figures tax-inclusive)? Why...
Sesame Paste Storm: Who Defines the Future of Konjac Snacks?

2025 - 04 - 08

In the Sichuan-Chongqing hotpot culture, an unwritten "golden rule" prevails: dipping tripe "seven ups and eight downs" for exactly 15 seconds achieves the optimal texture. Yet Yanjin Puzi has transformed this 15-second ritual into an instant experience with its sesame paste-flavored konjac snack—simply tear open the package to savor the authentic taste of "sesame paste-dipped tripe". In late March 2025, a brief sales update went viral across the snack industry: MOWON Sesame Paste Konjac Snack achieved single-product sales exceeding 100 million yuan in March. How has a small sesame paste-flavored snack rapidly disrupted the entire billion-yuan market? 01 PART. ONE Dealers' Dilemma: "Why Was This Not Stocked Sooner?"...
Yanjin Puzi Ranks on the 2024 Hurun Brand List

2025 - 04 - 18

On April 16th, the Hurun Research Institute released the 2024 Hurun Brand List, sorting out the 300 most valuable Chinese brands. This marks the 19th consecutive year the institute has published this list. Yanjin Puzi made the list at No. 248 with a brand value of 3 billion yuan.01 PART. ONE Six Hunan Brands Make the ListIn the latest release, six brands from Hunan are on the list: Furongwang, Mango TV (a brand under Mango Supermedia), Xingsheng Youxuan, Baisha (a brand under Hunan China Tobacco), Yanjin Puzi, and Yifeng Pharmacy. ▲ 2024 Hurun Brand List Most listed brands are headquartered in Beijing (71), followed by Guangdong (58), Shanghai (48), Zhejiang (25), Jiangsu (16), Hong Kong (14), Sichuan (9), Shandong (8), Fujian (7), and Chongqing and Hunan (tied fo...
IP + Ideal Snacks: Will Yanjin Puzi's "Konjac Full Score" Emerge as the Next Category-Defining Brand

2025 - 06 - 25

The Current Landscape: "Healthy Snacks", "Emotional Value", and "Self-Indulgence Consumption" have become the mainstream of consumption trends. Consumer loyalty to brands is closely linked to product quality and cultural elements, driving the rise of numerous IP-related niche markets.Yanjin Puzi has recently been proactive in product innovation and strategic planning, announcing Lin Yi as the brand ambassador and securing licenses for popular IPs including Sanrio, Universal Pictures, Nainlong, and Pokémon. Through collaborations with these renowned IPs, Yanjin Puzi not only drives diversified innovation at the product end but also executes in-depth marketing across channels to enhance its youthful brand image and attract a younger demographic. 01 PAR...
Global Food & Beverage Extravaganza Commences! Yanjin Puzi Stuns SIAL with Dual Pavilions

2025 - 05 - 23

May 19, 2025 – The highly anticipated SIAL International Food Exhibition (Shanghai) grandly opened at the Shanghai New International Expo Centre. This premier global food event, spanning 200,000 sqm and showcasing 350,000 exhibits, gathered over 5,000 exhibitors from 75 countries and regions, attracting 180,000 industry professionals from 110 countries and regions. It comprehensively presented trending products and cutting-edge innovations across the F&B sector, forging efficient bridges for global trade collaboration.As China’s snack leader with the most comprehensive self-manufactured product portfolio, Yanjin Puzimade a spectacular debut with dual themed pavilions: Savory (W2B050) and Sweet (W2B050), delivering an immersive feast for the senses.PART ONE: Spicy Bl...

Central Media Headline! MOWON Goes Global: Chinese Flavors Captivate the World

MOWON’s “Authentic Sesame Paste Konjac Snack” Garners Another Endorsement from Central Media. On May 28, 2025, Xinhua News Agency's Economic Information Daily featured a front-page story titled "Konjac Snacks: 'Chinese Flavor' on the Palate Gains Popularity Overseas."Konjac-based snacks are currently experiencing explosive growth, unlocking a multi-billion RMB market potential. MOWON has solidified its position as the undisputed leading brand in the sesame paste konjac snack category.Why did MOWON become a billion-RMB product within a ye...

08 2025 - 05

Sesame Paste Storm: Who Defines the Future of Konjac Snacks?

In the Sichuan-Chongqing hotpot culture, an unwritten "golden rule" prevails: dipping tripe "seven ups and eight downs" for exactly 15 seconds achieves the optimal texture. Yet Yanjin Puzi has transformed this 15-second ritual into an instant experience with its sesame paste-flavored konjac snack—simply tear open the package to savor the authentic taste of "sesame paste-dipped tripe". In late March 2025, a brief sales update went viral across the snack industry: MOWON Sesame Paste Konjac Snack achieved single-product sales exceeding 100 million yuan in M...

08 2025 - 04

Yanjin Puzi Ranks on the 2024 Hurun Brand List

On April 16th, the Hurun Research Institute released the 2024 Hurun Brand List, sorting out the 300 most valuable Chinese brands. This marks the 19th consecutive year the institute has published this list. Yanjin Puzi made the list at No. 248 with a brand value of 3 billion yuan.01 PART. ONE Six Hunan Brands Make the ListIn the latest release, six brands from Hunan are on the list: Furongwang, Mango TV (a brand under Mango Supermedia), Xingsheng Youxuan, Baisha (a brand under Hunan China Tobacco), Yanjin Puzi, and Yifeng Pharmacy. ▲ 2024 Hurun Brand List Most listed b...

18 2025 - 04

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