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Yanjinpuzi Makes Hurun China Brand List 2026 with a Brand Value of RMB 4 Billion

2026 - 08 - 28

On 24 August, the Hurun Research Institute released the Hurun China Brand List 2026 in Shanghai. Yanjinpuzi was included on the list with a brand value of RMB 4 billion, ranking 246th overall.This marks the 21st consecutive year the Hurun Research Institute has published the ranking. A total of 502 brands made it to this year’s list, originating from 17 countries and regions. The entry threshold stood at RMB 2 billion.The List Undergoes Overall AdjustmentThe aggregate value of listed brands this year reached RMB 8 trillion, representing a 10% year-on-year decline. Among them, 90 brands saw their brand values rise, 277 recorded decreases, 88 remained unchanged, 47 were new entrants, and 50 dropped off the list. The threshold for the Top 100 was RMB 12 billion, the Top 200 RMB 5.5 billion, a...
How Does a Chinese Quail Egg Land on Supermarket Shelves in Germany?

2026 - 04 - 10

As is well known, German products enjoy a sterling reputation worldwide, and the German market imposes high thresholds and stringent requirements on imported goods. Recently, a host of signature Chinese-flavor products from Yanjinpuzi, including O-KING quail eggs, Mowon sesame paste konjac snacks, potato chips and other serialized items, have officially entered go asia, a leading Asian food retail chain in Germany. This marks Yanjinpuzi’s in-depth integration into Europe’s industrial and commercial system, delivering authentic oriental delicacies to overseas students, Chinese expatriates and oriental food enthusiasts across Europe.Notably, O-KING quail eggs have made their debut in Europe this time. Passing through rigorous multi-level inspections and audits from factory production to shel...
Central Media Headline! MOWON Goes Global: Chinese Flavors Captivate the World

2025 - 05 - 08

MOWON’s “Authentic Sesame Paste Konjac Snack” Garners Another Endorsement from Central Media.On May 28, 2025, Xinhua News Agency's Economic Information Daily featured a front-page story titled "Konjac Snacks: 'Chinese Flavor' on the Palate Gains Popularity Overseas."Konjac-based snacks are currently experiencing explosive growth, unlocking a multi-billion RMB market potential. MOWONhas solidified its position as the undisputed leading brand in the sesame paste konjac snack category.Why didMOWONbecome a billion-RMB product within a year of its launch? How did the authentic sesame paste konjac snack achieve the industry's fastest record of exceeding 100 million RMB in sales within just 16 months (all figures tax-inclusive)? Why is MOWONwidely reg...
Sesame Paste Storm: Who Defines the Future of Konjac Snacks?

2025 - 04 - 08

In the Sichuan-Chongqing hotpot culture, an unwritten "golden rule" prevails: dipping tripe "seven ups and eight downs" for exactly 15 seconds achieves the optimal texture. Yet Yanjin Puzi has transformed this 15-second ritual into an instant experience with its sesame paste-flavored konjac snack—simply tear open the package to savor the authentic taste of "sesame paste-dipped tripe". In late March 2025, a brief sales update went viral across the snack industry: MOWON Sesame Paste Konjac Snackachieved single-product sales exceeding 100 million yuan in March. How has a small sesame paste-flavored snack rapidly disrupted the entire billion-yuan market?01 PART. ONEDealers' Dilemma: "Why Was This Not Stocked Sooner?"During the 2024 Lunar Ne...
Yanjin Puzi Ranks on the 2024 Hurun Brand List

2025 - 04 - 18

On April 16th, the Hurun Research Institute released the 2024 Hurun Brand List, sorting out the 300 most valuable Chinese brands. This marks the 19th consecutive year the institute has published this list. Yanjin Puzi made the list at No. 248 with a brand value of 3 billion yuan.01 PART. ONESix Hunan Brands Make the ListIn the latest release, six brands from Hunan are on the list: Furongwang, Mango TV (a brand under Mango Supermedia), Xingsheng Youxuan, Baisha (a brand under Hunan China Tobacco), Yanjin Puzi, and Yifeng Pharmacy.▲ 2024 Hurun Brand ListMost listed brands are headquartered in Beijing (71), followed by Guangdong (58), Shanghai (48), Zhejiang (25), Jiangsu (16), Hong Kong (14), Sichuan (9), Shandong (8), Fujian (7), and Chongqing and Hunan (tied for 10th with 6 each).From...

Yanjinpuzi Makes Hurun China Brand List 2026 with a Brand Value of RMB 4 Billion

On 24 August, the Hurun Research Institute released the Hurun China Brand List 2026 in Shanghai. Yanjinpuzi was included on the list with a brand value of RMB 4 billion, ranking 246th overall.This marks the 21st consecutive year the Hurun Research Institute has published the ranking. A total of 502 brands made it to this year’s list, originating from 17 countries and regions. The entry threshold stood at RMB 2 billion.The List Undergoes Overall AdjustmentThe aggregate value of listed brands this year reached RMB 8 trillion, representing a 10% year-on-year decline. Among them, 90 brands saw the...

28 2026 - 08

How Does a Chinese Quail Egg Land on Supermarket Shelves in Germany?

As is well known, German products enjoy a sterling reputation worldwide, and the German market imposes high thresholds and stringent requirements on imported goods. Recently, a host of signature Chinese-flavor products from Yanjinpuzi, including O-KING quail eggs, Mowon sesame paste konjac snacks, potato chips and other serialized items, have officially entered go asia, a leading Asian food retail chain in Germany. This marks Yanjinpuzi’s in-depth integration into Europe’s industrial and commercial system, delivering authentic oriental delicacies to overseas students, Chinese expatriates and o...

10 2026 - 04

Central Media Headline! MOWON Goes Global: Chinese Flavors Captivate the World

MOWON’s “Authentic Sesame Paste Konjac Snack” Garners Another Endorsement from Central Media.On May 28, 2025, Xinhua News Agency's Economic Information Daily featured a front-page story titled "Konjac Snacks: 'Chinese Flavor' on the Palate Gains Popularity Overseas."Konjac-based snacks are currently experiencing explosive growth, unlocking a multi-billion RMB market potential. MOWONhas solidified its position as the undisputed leading brand in the sesame paste konjac snack category.Why didMOWONbecome a billion-RMB product within a year of its launch? How di...

08 2025 - 05

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