Brand story - Candied fruit preserve - Yanjin Shop

Your position: Home > About us > Brand story

OriginJiaqing Period of Qing Dynasty

Centuries of inheritance and renewal

Concentration, Practicality, Innovation and Diligence

YANJIN process keeps pushing through the old and bringing forth the new

From fruit preserves to a wide range of snacks

Keep improving, manufacture independently, delicious fragrance

Landing in A-share Capital Market

Open a new and magnificent chapter

Life is meal, art is snack

Create a delicious life with ingenuity

Introduction of Founder

Zhang Xuewu was born in Liuyang, Hunan Province in August 1974. He is an EMBA graduate student of Hunan University. He is the chairman and general manager of Yanjin Puzi Food Co., Ltd.
Zhang Xuewu is the representative of the 13th National People's Congress, the 12th Executive Committee of the All-China Federation of Industry and Commerce, and the 12th vice-chairman of the Provincial Federation of Industry and Commerce. He is the executive director of the Chinese Township Enterprises Association, the Hunan Food Industry Federation, the executive vice-chairman of the Shenzhen Chamber of Commerce of Hunan Province, the vice-chairman of the Changsha Entrepreneurs Association and the vice-chairman of the Food Industry Promotion Association Industry labor model, in 2012 was named "ten leading figures in brand building of agricultural products enterprises in Hunan Province", in 2011, 2019 by the Hunan Provincial Committee, the provincial government as "outstanding entrepreneurs of non-public economy in Hunan Province".
In the 1980s, Zhang Xuewu's father inherited his ancestral business and ran a salt and Tianjin food workshop in Liuyang. In order to carry forward the salt and Tianjin craftsmanship and craftsmanship, after graduation from university, he went to a foreign-funded food enterprise to practice. After several years of honing, Zhang Xuewu's belief in making salt and Tianjin food into a Chinese brand became more firm. In 2005, Zhang Xuewu returned to his hometown with dreams and resolutely established a salt and Tianjin shop. Sub Food Company.
Under the strong leadership of Zhang Xuewu, after more than ten years of development, on February 8, 2017, Yanjin Puzi people in Shenzhen sounded the bell of the listing of small and medium-sized A-share boards. Zhang Xuewu clearly realized that listing is only a stage in the development process of the enterprise. To make Yanjin Shop an excellent food manufacturer in China will be the ultimate goal of his life.

The Origin of Brand Name

“Yanjin” is a kind of process. Fresh fruits and vegetables are added into salt and sugar to make salted vegetables (also known as vegetarian dishes). This process is applied to the production of preserved candied fruit and becomes the representative of southern candied fruit. As a self-manufacturing company that sells candied fruit, Yanjin Shop uses this unique craft name for the brand name.