Established in 2005, Yanjin Shop Food Co., Ltd. (hereinafter referred to as “Company”) is a group company engaged in food research and development, production and sales. It owns Hunan Yanjin Shop Food Co., Ltd. and Jiangxi Yanjin Shop Food Co., Ltd. The company, Guangxi Yanjin Shop Food Co., Ltd., Hunan Yanjin Shop Electronic Commerce Co., Ltd. and other wholly-owned, holding subsidiaries. The company adheres to the enterprise spirit of “inheritance, innovation, and excellence”, focusing on the main food industry, integrity management, continuous cultivation, and achieving industry leading level in product development, manufacturing, quality assurance, channel intensive cultivation, brand communication, etc. It is a well-known leading enterprise in the field of leisure food and agricultural product processing in China. On February 8, 2017, the company was listed on the A-share board of the Shenzhen Stock Exchange (stock code: 002847, stock abbreviation: Yanjin Shop), and was praised by the media as “the first stock of casual snacks”.
The company follows the product concept of “green, healthy and delicious”, and has established a technological innovation system with deep integration of production, study and research, and a research and development mechanism of “laboratory + factory” to develop and promote new products with local characteristics. Food upgrading, the formation of four major product systems, namely: fish tofu, dried beans, candied roasted seeds and nuts, vegetarian, potato chips as the representative of 'leisure snacks' products; 'bread, cakes' as the representative of 'leisure short-baked baking' products High-end casual noodle products “hot pepper” products without artificial preservatives; dried fruit and freeze-dried products with high quality fruits from Southeast Asia. Healthy product formula and process, superior product characteristics, rich product line structure, casting the brand and influence of the product, and marketing the products to the national market. The trademark “Yanjin Shop” was recognized as “China Famous Brand” by the State Administration for Industry and Commerce.
The company upholds the brand concept of “good snacks, Yanjin made”, continuously promotes the process, equipment and management upgrade of the company, continuously improves the “development, supply, production and sales” industrial chain, and realizes the transformation of food intelligent manufacturing, forming four The development pattern of the big bases vying for each other. Hunan Yanjin Shop Liuyang production base produces two series of leisure snacks and leisure short-baked baking products. The baking production center has 10 intelligent baking production lines with an annual production capacity of more than 40,000 tons. The main production of Jiangxi Yanjinpuzi water repair production base Leisure snacks fish tofu, dried bean curd, spicy strip series products; Guangxi Yanjin shop Zixiang production base relies on the advantages of Southeast Asian high-quality fruit raw materials to produce dried mango, durian frozen meat, freeze-dried products; 2019, Henan Yanjin shop Zihe production The base leisure short-term baking project was officially launched.
The company adheres to the business philosophy of “quality, reputation and service” and has built an omni-channel marketing system covering the whole country. The offline channel is committed to “being a branded snack terminal solution solver”, and builds a network with the concept of “direct sales, super-dominant, dealers, new retail coverage”, and has more than 50 offices and logistics sub-sectors across the country. Direct cooperation with more than 2,000 international and domestic large-scale supermarket hypermarkets such as Wal-Mart, RT-Mart and Metro, a strong dealer network and a new retail platform have formed a multi-level, wide-coverage and high-efficiency three-dimensional marketing network; The channel has established close interaction with consumers through many e-commerce platforms such as Tmall, Jingdong and Vipshop. It has gained a leading position in the segmentation category; e-commerce new retail has shown rapid development, with nearly 10 million active fans. 'Jipuzi' products are well received by consumers.
In the future, Yanjin Shop will use the “talent strategy” as the cornerstone to fully promote the “brand marketing” strategy, “research and innovation” strategy, and “smart manufacturing upgrade” strategy. It is planned to become a casual snack and casual short-term baking after three years. Industry leader! Committed to becoming a leading food manufacturing company in China, Yanjin Shop has a long way to go and has a lot to offer!